About Us
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Our Team
Over 100 Years Combined Insurance Experience
David Wilcox
Broker/Founder
David was born in Twin Falls and raised in Jerome, Idaho. He graduated from both Jerome High School , and the College of Southern Idaho. At age 22, he got his start in the insurance business on April 1, 1996. He followed in the footsteps of his father, two uncles, and both grandfathers.
For over 20-years, David has been an active member of the National Association of Benefits & insurance Professionals (NABIP). He has served as the Idaho State President as well as the Southern Idaho chapter president. He was recognized twice as the Health Insurance producer of the year. He is a 17-year member of the Leading Producer’s Round Table, attaining Soaring Eagle every year since 2012, the highest level or recognition.
David and Sharla Wilcox have 6-children, 3- grandchildren and have been married for over 25-years.
Ryan Heider
Broker/Partner
Ryan has been with Magic Valley Insurance since 2010, but started in the insurance industry in 2007. Ryan and his wife Christi have 9 children, so it’s always a party at the Heider’s house. Ryan enjoys playing Pickleball, golfing, taking in movies at the theater, traveling, and spending time with family.
Areas of Expertise: Individual health plans & Medicare.
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Call the schedule appointment an (208)733-2528
Colby Fiala
Broker/Partner
Colby joined the insurance industry in 2002, joining forces with her late grandfather, Gene Schiffler. In 2013, she joined Magic Valley Insurance. When she’s not at the office she spends time in the multitude of activities her 3 children are involved in.
Areas of Expertise: Individual / Employer health plans / Medicare /and Life Insurance
Call to schedule an appointment (208)733-8792
Jeremy Watson
Broker/Partner
Jeremy’s insurance career began in 2014 in Austin, TX focusing on Annuities and Life insurance. He moved back to Twin Falls and joined Magic Valley Insurance in 2016. Jeremy and his wife Nicole have 2 children. He enjoys spending time with family and friends.
Areas of Expertise: Individual health plans & Medicare
Call to schedule an appointment (208)733-2528
Anna Parrish
Licensed Agent
Anna joined the Magic Valley Insurance team in 2014 as the personal assistant to David Wilcox. In 2022 she took a step forward and became licenced as a Health and Life Insurance agent to better assist David and advance in the health insurance profession.
Anna has lived in Idaho for most of her life and loves spending time outdoors and serving in her church and community. She and her husband Bret are the parents of seven children and one Labrador puppy.
Areas of Expertise: Individual / Employer small group plans / Dental / Vision / Travel Insurance.
KayDee Ankrum
Licensed Agent
KayDee’s journey at Magic Valley Insurance began in the Fall of 2018 as a personal assistant to Colby and Ryan. She has since become an agent and is now growing her own book of business while still working alongside her colleagues.
Golfing, traveling, spending time with her family and her fur baby bring KayDee joy.
Areas of Expertise: Individual / Employer Health Plans & Medicare.
Call to schedule an appointment (208)733-2528
Kylah Anderson
Licensed Agent
Magic Valley Insurance welcomed Kylah to the team in 2020 as an assistant. Since then, she has become a licensed agent specializing in Individual and Medicare plans. Her friendly personality and inviting smile envelope all who meet her.
Away from her desk, Kylah can be found spending time with her family camping, fishing and spending time in the great outdoors.
Areas of Expertise: Individual & Medicare
Call to schedule an appointment (208)733-2528
Support Staff
The best of the best!
Michelle Allen
Assistant
Michelle joined the Magic Valley Insurance family in the Spring of 2023 working for David as his personal assistant.
Motivated and willing to learn, she has grown leaps and bounds in her field. Michelle is a ray of sunshine around everyone and is willing to take on any project, big or small.
When away from her Magic Valley Insurance family she is off exploring the world by plane, train, or automobile with her best friend and husband, Sterling and their two children, Brooklyn and Jacob.
Tia Stephenson
Assistant
Tia joined Magic Valley Insurance in February 2024 as Jeremy’s personal assistant. She enjoys her job and the people she is surrounded by.
In Tia’s spare time she is busy running her 5 children to and from practices while enjoying the benefits of watching them in all their various activities. She loves boating and spending time in the sun with her husband Chris and their children. Game nights with friends are always a good idea too!
Michelle Boring
Receptionist
“Boring” does not come close when describing Michelle. She started with Magic Valley Insurance in April 2023 and has been a powerful addition to the company. Michelle exhibits genuine kindness to all and shines bright in all her responsibilities.
Michelle is an Idaho native and enjoys the outdoors and anything horses. She is happily married to her husband Matthew and together they have raised 2 beautiful girls who are almost all grown up.